The 'Girls Night out' Campaign is an events company that will select venues i.e. clubs, small bars, and outdoor concerts to host events for women. these events will only allow entry from women. these events will start off located in Soho, London, if there becomes higher demand for these events then there will be expansions across other boroughs of London.
In terms of outdoor events, only female artists are allowed to perform at the venue e.g. Dua Lipa, Doja Cat, and Lady Gaga.
The purpose of the campaign is to create a safe space for women in large crowded social areas and to promote awareness of spiked drinks. There was a large rise of spiked cases reported end of 2021. approx 200 spiking incidents were reported in the last 3 months of 2021, 24 being via injection.
The Brand
The logo represents the 'feminine approach to social situations'. The brand colours picked were two different shades of pink, alongside white and black.
The inspiration behind the logo is based on a drink you would get in a bar or club, the glass lines are bolder to represent the strong structure of a glass. Included in the design are small bubbles and ice cubes. I went for a 2D approach as this is more adaptable for branding e.g. posters, flyers, and merchandise.
I included the feminine logo as this is the selling point of the campaign; a women's only event. I edited the form of the sign to make it look like a drink stirrer as this correlated with the theme of the drinking glass.
Spiking Awareness Advertising
The first two promote awareness of spiked drinks. Spiking is a major issue in large crowded public events, e.g. clubs, concerts, and raves. These posters will be put up inside clubs, bars, and possibly schools to educate about safety in clubs.
The last poster represents the feeling of being spiked and the experience one may come across. Symptoms of being spiked include dizziness, vomiting, slurring words, blurred vision, etc. It includes blurred text to show the strong message that women experience as if the reader was the one spiked and experiencing the same thing.
Product Mock-ups
Events banner
Events banner (back)
Brand logo sticker - would be placed on venue location
Events card - brand promotion & 1 free shot
Events card - 1 free shot
Event stickers
Event keychain merch
GNO staff lanyard
GNO staff uniform - hoodie
GNO staff uniform - T-shirt
GNO portable flask
GNO stationary set
GNO tote bag
GNO tote bags
Product Marketing
Spiking awareness posters will be placed on the sides of bus stops as they are commonly placed throughout streets, these will be seen more.
The first example is very vague with a strong message and purpose. I chose this design to be placed as the user will have to focus hard to understand the reasoning behind the question on the poster. I edited this so the text gradually gets more blurry to show the progress of someone's spiking situation, where they would gradually struggle more and more to see. I also change the brand text to a simple '#GNO'. The hashtag is used in every advertisement and brand product.
The other two examples are more detailed in terms of context. I've added a QR code with 'let's create a safe space together' for a pedestrian to scan and look into details about the brand. They will see it is to create safe spaces for women in large crowded public areas.
Street screen marketing (would be animated)
Station billboard advertisement
Social Media Marketing
GNO club event promotional video
GNO events schedule September 2022
GNO free shot promotion
Events Poster
The design of the poster of the event is like any other nightclub promotion. The colour scheme of the GNO brand is used - pastel pink and blue. The GNO logo is also seen at the bottom for a customer to clearly know that it is a GNO event.
The date and location of the event will clearly be stated for a customer to know more about it, if they did need more information, GNO's Instagram is listed below for more. The social media page will have regular updates on upcoming events.
Social Media Promotional VIdeos
This promotional video will be posted on social media, Instagram, YouTube ads, Snapchat, Facebook, etc. This video gives a video montage to the viewer of what the experience with GNO will be like. It goes over what the events company offers.
This motion graphic video is to spread awareness about spiked drinks. The animatic will show eyes looking around to resemble a stranger. A strong message will be displayed at the end.
This advert would be displayed on animated billboards and screens for viewers to see and possibly TV adverts and YouTube adverts
Licklist event photos
